Management of Multinational Corporations

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Textbook:
Pages : 264; Paperback;
210 X 275 mm approx.
Suggested Case Studies

Workbook:
Pages : 168; Paperback;
210 X 275 mm approx.

Pricing

Textbook Price: Rs. 600;
Workbook Price: Rs. 500;
Available only in INDIA

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Management of Multinational Corporations: Suggested Case Studies

Chapters	Chapter Name	Suggested Case Studies
Chapter 01	: A Conceptual Background	• From Philip Morris to Altria • Telefonica: Managing Global Operations
Chapter 02	: The Economic and Regulatory Environment	• KFC in India • Pepsi Entry into India - A Lesson in Globalization • Wal-Mart's German Misadventure • A Note on the Chinese Automobile Industry • Google's Problems in China
Chapter 03	: Socio, Political and Cultural Environment	• KFC in India • Pepsi in Burma (Myanmar) - A Globalization Catastrophe • Allen Solly - Entering the Indian Women's Western Wear Market
Chapter 04	: Strategy and MNCs	• Wal-Mart's Strategies in China • Unilever's Strategies in China • P&G's Success Story in China • FedEx Vs. UPS - Competing in China
Chapter 05	: Modes of Entry and Strategic Alliances	• Wal-Mart Struggles in Japan • Shanghai Automotive Industrial Corporation's Strategies for Global Expansion • Wal-Mart's German Misadventure
Chapter 06	: Organizational Structure of MNCs	• Organizational Transformation at Hughes Electronics Corporation • Restructuring Unilever - The 'Path To Growth' Strategy
Chapter 07	: Control and Coordination in MNCs	• IKEA: Managing Global Expansion • Governance and Control at AXA
Chapter 08	: Marketing Management in MNCs	• Honda's Marketing Strategies in India • Hyundai's Marketing Strategies in India • Haier's Marketing Strategies in India • LG's Marketing Strategy in India
Chapter 09	: Operations Management in MNCs	• Carrefour - Managing the Global Supply Chain • Global Supply Chain Management - Best Practices at Li & Fung Limited • Zara's Supply Chain Management Practices • Supply Chain Management in L&T (ECC Division) • Domino's India Logistics Management
Chapter 10	: Human Resource Management in MNCs	• Ikea's Innovative Human Resource Management Practices and Work Culture • Human Resource Management - Best Practices at the FedEx Corporation
Chapter 11	: Financial Management in MNCs	• Royal Ahold NV - The US Foodservice Accounting Scandal
Chapter 12	: Doing Business Ethically	• Rio Tinto - The Mining Giant Pollutes Indonesia's Environment • Hewlett-Packard (Hp) I-Community at Kuppam in India: Social Investment Through e-Inclusion • KFC in India - Ethical Issues • Coca-Cola's Business Practices - Facing The Heat In A Few Countries • Reeboks - Managing Human Rights Issues Ethically?
Chapter 13	: Challenges of Globalization	• Telefonica : Managing Global Operations • LENOVO's Globalization Strategies • Li & Fung - The Global Value Chain Configurator • Haier - The Chinese Global Competitor • IKEA's Globalization Strategies and its Foray in China • Wal-Mart in 2005: Managing Globalization • P&G's Success Story in China • TESCO in 2003 • Jollibee - Fast-Food, The Filipino Way • Shanghai Automotive Industrial Corporation's Strategies for Global Expansion
Chapter 14	: Towards Transnational Companies	• Mahindra and Mahindra - Developing Competencies for Going Global in 2005 • Haier in 2005 • GE & Honeywell - A Failed Merger
Chapter 15	: Enterprise Risk Management in MNCs	• Enterprise Risk Management at Statoil • Enterprise Risk Management at ABN AMRO • Lehman Brothers : Managing a Global Investment Bank • Enterprise Risk Management at Lehman Brothers • Enterprise Risk Management at Lloyds TSB • Adidas-Salomon: Incorporating Risk Into Corporate Strategy • Enterprise Risk Management at Ford
Chapter 16	: Strategic Issues for Indian MNCs	• Ranbaxy's Globalization Strategies and its Foray into the US • Infosys in China • TCS - The Pioneer in the Indian IT Industry