Introduction to Management

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Chapter 13 :
Performance Appraisal and Career Strategy
Significance of Appraisal
Formal vs Informal Appraisals
Performance Rating Methods
Behaviorally Anchored Rating Scales (BARS)
Criteria for Appraising Managers
Appraising Managers Against Verifiable Objectives Appraising Managers as Managers Formulating Career
Strategy
Chapter Summary
Performance appraisal is the process of evaluation of individual job
performance in order to make objective human resource decisions. It involves
the formal evaluation of an employee's job performance, feedback to the
individual and determination of whether and how the performance can be
improved. The process of performance appraisal occurs both formally and
informally.
An informal appraisal is where the manager mentions that a particular job was
performed well or poorly during the performance of the job or immediately
after the job is performed. It is conducted on a day-to-day basis. Formal
appraisal occurs annually or semiannually on a systematic basis. It has four
major purposes: (1) to let employees know how their present performance is
being formally rated, (2) to identify those employees who deserve merit
raises, (3) to identify those employees who require additional training, and
(4) to identify candidates for promotion. There are four basic approaches to
formal appraisal: (1) a superior's rating of subordinates, (2) a group of
superiors rating subordinates, (3) a group of peers rating a colleague, and
(4) subordinates' rating of bosses.
A performance appraisal system has the characteristics of all feedback
control methods. Through this system, managers can obtain information related
to employees, their job performance and the job outcomes. The effectiveness
of a performance appraisal depends on the quality of the control techniques
used such as establishing standards, information, and corrective action.
As performance is multidimensional, performance appraisal methods must
consider the various aspects of a job. Performance rating can either be
behavior-oriented or result-oriented. Within the behavior-oriented category,
two important assessment means are graphic rating scales and behaviorally
anchored rating scales.
The appraisal should measure both, the manager's performance in accomplishing
goals and plans as well as his performance as a manager. The system of
measuring performance against verifiable goals should be supplemented by the
appraisal of a manager as a manager. Performance appraisal requires the
identification of the strengths and the weaknesses of an individual. This
identification process proves to be the starting point of a career plan.
The formulation of a career strategy involves several steps. These include
preparation of a personal profile, development of long-range personal and
professional goals, analysis of the environmental threats and opportunities,
identification of personal strengths and weaknesses, development of strategic
career alternatives, consistency testing and strategic choice, development of
short-range career objectives and action plans, development of contingency
plans, implementation of career plans and monitoring of progress.
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