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Promotion Case Study | Unilever`s Unilever`s "Real Beauty" Campaign for Dove (Abridged)
Promotion Case Study | Rooh Afza:Rejuvenating a Century-old Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Rooh Afza:Rejuvenating a Century-old Brand
Promotion Case Study | Dove`s `Real Beauty Sketches` Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Dove`s `Real Beauty Sketches` Campaign
Zipcar: Revolutionizing Car Rentals?
Air Deccan: The First Low Cost Airline in India  
Political Advertising - The 'India Shining' Campaign
The Coke Pepsi Rivalry Available
Relaunch of Frooti - The Digen Verma campaign Available
Fairness Wars Available
Pizza Wars Available
The Siyaram Celebrity Endorsement Experience Available
The Story of Benetton's Advertisement Campaigns Available
Film-Based Merchandising - Taking the Movies Home. Available
Banning Surrogate Liquor Advertising Available
Life Insurance Marketing in India (A) Available
SMS Advertising
Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute
Ujala - The Supreme Whitener
Absolut Vodka - Creating Advertising History
Coca Cola India's Thirst for the Rural Market Available
Calvin Klein's Scandalous Advertising - Morality vs. Money
NIKE - 'The Goddess of Marketing' Available
CavinKare's Innovative Marketing Strategies
Hyundai's Marketing Strategies in India
Marketing Strategies of BusinessWorld
Casas Bahia - Marketing to the Poor
Promotional Strategies of Cellular Service Providers in India Available
Zee Telefilms' Competitive Strategies Available
Marketing and Communication Strategy of Titan Industries' Watch Division
The New 'Indian' Airlines
Segway - Still Off-balance?
Grove Fresh Ltd - Marketing Organic Juices
ITC Food's Growth and Future Prospects
Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
Nike's “Joga Bonito” Marketing Campaign Available
The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
Apple iPod's Promotional and Positioning Strategies
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
What's in a Name? Lessons from Three Rebranding Exercises in India
Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
Catch-22 for Kellogg's?
Marketing Ghajini: Bollywood's Biggest Blockbuster
Hershey: Going through a Sweet Recession
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
Burger King's 'Subservient Chicken' Marketing Campaign
Promoting 'Paranormal Activity'
Apple’s App Store: Strengthening the iPhone’s Competitive Position
Burger King's 'Whopper Freakout' Marketing Campaign
Market Research on Effectiveness of Product Promotion Activities of Tata Shaktee GC Sheets
Benetton's Advertisement Campaigns Available
Prohibiting Surrogate Advertising of Liquor Available
SMS Advertising  


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